Kunle Afolayan Is Peugeot Brand Ambassador

Foremost film maker, Kunle Afolayan has been unveiled on Tuesday as the new brand ambassador for Peugeot Automobile Nigeria (PAN). This is coming five months after he got an endorsement deal with Air France.

The ceremony which also marked the official launch of the company’s new Peugeot 508, celebrated the filmmaker as the first person to officially drive and own the 2015-2016 edition of the car.

Signing the Memorandum of Understanding (MoU) at the NAF Conference Center and Suites, Ahmadu Bello Way, Kado, Abuja, Managing Director/CEO of PAN, Mr. Ibrahim Boyi said the partnership was necessary to showcase outstanding and complete alignment of the two brands, Afolayan and the new Peugeot, which are of international standard. He explained Peugeot 508 model would be used prominently in Afolayan’s next movie, The CEO.

“I’m happy to announce that in that movie, 508 will be prominently featured as one of the vehicles. Already Afolayan is an Ambassador of Air France so the choice is not accidental but a well thought of decision,” he said.

Responding, Afolayan who lauded the gesture noted that his endorsement by PAN meant a lot to the entertainment industry, as it would open vista of opportunities and more partnerships with the corporate world.

“It means production value will always be at the top, for a French company to want to associate with a local brand in Nigeria, they must be sure the brand and quality of your brand can compete with international standards,” said Afolayan.

According to the filmmaker, he had earlier reached out to Peugeot before the commencement of shoot of The CEO, with the aim of using the automobile to promote local contents in the nation.

“At that point, we couldn’t get someone to give us headway but eventually, they reached out to us. We had a meeting and we are here today. I can tell you that it worth being here and it worth the partnership,” he said, describing the brand as a well-balanced, modern car with good air conditioning system.

It is indeed a good year for Afolayan who was also endorsed recently by Adron Homes and Properties Ltd as brand ambassador.

“Here is the unveiling of the new Peugeot 508… and I was also officially unveiled as Brand Ambassador for Peugeot. I was also presented with a brand new car. What a way to end the year… Lord, I thank you,” the filmmaker wrote on his Facebook wall.