FUNKE OSAE-BROWN
This summer is the best time to go around the world with your favourite Nigerian celebrates with the newly launched KLM Celebs Around Town campaign.
Arthur Dieffenthaler, Commercial Director, Air France KLM Nigeria & Ghana, said at a media conference to announce the campaign on Thursday that KLM Royal Dutch Airlines is introducing journeys of inspirations to its esteemed clients through its new campaign tagged “Celebs Around Town” in a bid to highlight some destinations in Europe and the United States of America.
And so, to make it interesting and engaging with its teeming customers in Nigeria, KLM is collaborating with Nigerian celebrities who will be showcasing the most interesting sights and hang-outs in the cities they visit through video posts and live interactive sessions on KLM’s social media platform as well as theirs. The cities that will be visited include, Manchester, Rome, Berlin, London, and New York.
“KLM’s global ambition is to be the most innovative customer oriented network carrier in the world, hence we always aim to put our customers first. In KLM Nigeria we have asked ourselves the question. How can we translate this into a Nigerian context? In order to do this, we have selected five individuals who we believe really embody these ambitions. They are innovative, and have a good relationship with their fans. I am sure this would be a unique experience not only for the celebs travelling but also for their fans,” explained Dieffenthaler.
Adekunle Gold, Kate Henshaw, Ay and Kunle Afolayan have been named as the celebrity tour guides. Adekunle Gold will tour Manchester while Kate Henshaw, Rahama Sadau, AY and Kunle Afolayan will visit Rome, Berlin, London and New York respectively.
“I am excited about Rome,” said Henshaw. “I will try to experience everything; the history, savour all the Roman meals. If there is a place you will like me to see, Tweet at me or KLM and we will make it live.”
Afolayan who is touring New York said his outfit, Golden Effect will anchor the production, shooting the campaign around the world. “We will go with our local crew. As soon as we wrap the journey, you will get a view of all the activities all day. It will go live on HipTV. We will be giving day-t-day update on the journey,” he explained.
The tour will take place through the month of June and will focus on people having a real experience of these destinations with the celebrities. To be a part of this follow the celebrities and KLM on social media.
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