Hennessy is celebrating its 200th anniversary with the release of V.S.O.P Privilège with annual limited editions by artistic duo Carnovsky. Hennessy has been crafting tasty cognac since it was founded in 1765.
Since founding their studio in 2006, artists Francesco Rugi and Silvia Quintanilla have captured the art world’s attention with an aesthetic that blends 17th century illustrations with the “RGB Project”, a digital technique named for the virtual world’s primary colors: red, green and blue.
The design for this season’s Hennessy V.S.O.P Privilège Limited Edition began with a visit in Cognac, the historic seat of Hennessy. From the Maison’s archives, Carnovsky sourced a variety of patterns illustrating the fundamental elements of cognac making – sun, earth, grapes, and water – as well as symbols representing Hennessy mastery, such as its coat of arms or the compass.
Carnovsky then extrapolated Hennessy’s story into layers, rendering it in “RGB” – Red, Green and Blue overlays – to illustrate the origin and spirit of Hennessy V.S.O.P Privilège and express each element that shapes the Maison.
Symbolizing the energies and the forces involved in creating V.S.O.P Privilège, the red filter highlights the sun and the moon, evoking the time required to mature eaux-de-vie. In the green layer, that refers to nature, appear vine shoots, the leaves from antique V.S.O.P labels, the grape and the mighty oak used to make barrels. Finally, a sailing vessel captured in the blue layer symbolizes the dreamscape of a sensorial journey and the experience of tasting V.S.O.P Privilège.
To live this RGB experience even further, you can visit the custom made platform Crafmysymbol.com and design your very own RGB symbol.
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