Brandy Almondia comes in a beautiful elongated crystal clear bottle making the golden colour of the brandy sparkle.
FUNKE OSAE-BROWN
The Sheraton Hotel, Ikeja, Lagos, Nigeria played host to the media launch of luxury brandy, Brandy Almondia on Friday.
The made in Nigeria luxury brandy now takes a place in the world of existing international brands like Hennessey, Remy Martin and others. Manufactured by Eastern Distilleries and Food Industries Ltd, Brandy Almondia is set to change the taste of Nigeria when it comes to brandy.
Chris Chidume, managing director, Eastern Distilleries and Food Industries Ltd, says the quest for Brandy Almondia began when he noticed that Nigerians have a unique taste for fashion, drink and style.
“They love to enjoy life with quality products that add maximum value,” he says at the pre-launch media gathering on Friday. “However, in the area of spirit drinks, our people always look up to foreign brands to satisfy their taste and desires. It is in response to this vacuum that we in Eastern Distilleries and Food Industries Ltd came up with the idea of a wholly Nigeria made spirit drink which will not only compete with foreign brands but in reality beat the foreign brands in all ramifications. That brand is ALMONDIA brandy.”
According to him, Almondia is a product of years of deep thinking, committed research work and pragmatic partnership between highly focused individuals and organizations with clear and verifiable unique selling points and competitive advantages over its competitors and contemporaries.
While explaining the process of making the brandy, he says: “First, the process is that of standard distillation and triple filtration which gives us a clear, pure and sparkling brandy. This in turn is infused with top quality roasted almond nuts to deliver a smooth, sweet, fruity and spicy aroma and taste that make Almondia brandy so difficult to put down. This quality is happily confirmed by world class tasters with years of experience in sampling brandy.”
Brandy Almondia comes in a beautiful elongated crystal clear bottle making the golden colour of the brandy sparkle. “The packaging of Almondia brandy is a beauty to behold,” adds Chidume. “Apart from the unique shaped and dim coloured bottle and the metallic label, Almondia brandy is sealed with an ingenious non-returnable valve cork which guarantees the originality of the product. While the content of the bottle can easily be poured out, one can never get any liquid into the bottle without breaking it. It is never to be faked.”
R-L: Chris Chidume, managing director, Eastern Distilleries and Food Industries Ltd, Emmanuel Ikubese, Mr. Nigeria with Nonso Chukwudebe, Brandy Almondia, brand manager at the media Pre-launch on Friday.
To drive the Almondia campaign, Emmanuel Ikubese, reigning Mr. Nigeria, has been unveiled as the brand ambassador. “We have chosen Emmanuel as the brand ambassador because he embodies what our brand stands for,” explains Nonso Chukwudebe, Brandy Almondia, brand manager. “We are about everything positive that has come out of Nigeria. Our product is proudly made in Nigeria.”
Ikubese says he is pleased with the concept of Brandy Almondia as a luxury brand. “I will do everything within my power to promote the brand. I was blown away by the design of the bottle. I love the content too which is premium like any other foreign brandy.”
Brandy Almondia was formerly unveiled on Sunday December 13, 2015 at Four Point Sheraton hotels.
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